Monday, December 6, 2010

Rebooting the Android strategy/tactics

I thought that Google's decision to take a lower-key approach with the Nexus S Android phone was interesting in its potential to under-promise and over-deliver. Not enough to drive your faithful blogger over to T-Mobile, of course--their "bundling" of voice, text & data is the lame joke it was when I crunched the numbers months ago and decided to stay with pre-paid. In the meantime, I'm holding out for better luck with the next incarnation.

At least Google seems to have learned from their very public spill, and that's encouraging. But the real question (to my mind, anyway), is how much a more Googly-flavored Android phone can push consumers to push their carriers to open up their offerings to less "customized" (a.k.a. "locked down") handsets.

Personally, I'm leaning toward a pessimistic view, given how willfully ignorant most Americans seem to be about the true cost of anything that involves monthly payments. Then again, cool is cool--and that's the game just now.