Are you sick of suck yet?
Straight-up suck like McDonald’s Worldwide failing to lift a finger for one of its own franchisers (and his employee). Half-baked suck like paying four hundred clams for an iPod Touch and being insulted by its lame, tinny, white headphones. Free-but-time-wasting suck like Firefox on Ubuntu not getting Flash or Java right straight out of the box.
Sucky suckity-sucking suckitude. By people who have convinced themselves—and maybe even others—that they don’t suck. Or, worse, that their suck is actually cool.
If you’re sick enough of suck to be mad, congratulations. That’s half the battle. Cherish that anger. Nurture it. Own it. There’s more suckage on the way. Now that Joe Everbody’s convinced himself that the economy’s circling the drain, he’s formally absolved everyone—including himself—of sucking.
So brace yourself for the coming Suckapalooza. Sure, you don’t want to get any suck on you, but you will. It’s inevitable. No one says you have to like it or bend over and take it. But however you choose to handle it, do not fight suck with more suck. Never, EVER give yourself even the slightest excuse to suck.
By all means, smile indulgently upon your great want of perfection and find your humility therein. Forgive yourself your failures of execution and missed opportunity and take your instruction from them. Make no apologies for modest goals and incremental improvements.
Just do not suck.
