Sunday, November 15, 2009

You can't outsource decisions

You can outsource creativity, depth and/or breadth of expertise in a particular industry, school-of-hard-knocks experience, and raw talent.

But not decisions. Why? Because decisions are predicated on knowing what you want to achieve. That, and decisions carry the responsibility for their consequences. If you have to outsource that, why is anyone paying you?

(This <snark>blinding flash of insight</snark> was brought to you courtesy of me having to figure out what will make a logo I almost like into something I do.)