Tuesday, June 23, 2009

Missed business opportunity?

I could have stopped at the slightly more "convenient" grocery store on my commute home tonight, but I needed to buy a card in addition to the usual supplies. The client contact with whom I've worked most closely will be gone after nearly a four-year relationship. (It's the result of the species of accounting which decrees that, if you show vendors (rather than official employees) the door, you're not really "laying off" anyone.)

So tonight I browsed the ten? fifteen? feet of wall that the northside Festival Foods devotes to greeting cards, not a little disgusted by the navel-gazing that passes for "occasions" nowadays. A "congratulations" card specifically for earning a driver's license? Or going off to summer camp? Seriously--I'm not making those up. But, equally seriously: What the ----?!?! What "milestones" will we next memorialize in dead tree stamped with Burma Shave quatrains? Jury duty? Tapper-chugging your way to unconsciousness at your first house party? Menopause?

What I emphatically did not find, however, was any condolence card created specifically for someone who has to move on to another job, be it imminent or purely hypothetical. Funny, there seems to be a bit of that going around these days. At a time when we're happy to hear that the growth in unemployment has merely slowed--heck, when you can get anyone in this math-averse nation to pay attention to numbers, much less the second derivative from Intro to Calculus--you'd think that there'd be a market there.

Yes, I understand that the place to purchase a condolence card for a job loss/transition would certainly not be the local grocery store. After all, their objective is to surround you with the idea of abundance to induce you to open your wallet as wide as possible. The very last thing they want you to think about is scarcity...or how precarious your own employment prospects could be.

Yet, surprisingly, the Omniscient Google didn't turn up and abundance of greeting card alternatives. Interestingly, though, it did yield Hallmark to Employees: Sorry to See You Go. So maybe that's the answer...