Yo, government (Fredericton, NB + Ottawa):
The fact that people don't trust you (or the resource extraction industries you're so cozy with) is your problem, not theirs. Own it.
You need to do a lot more of this: http://www.cbc.ca/news/canada/new-brunswick/pre-shale-gas-water-quality-to-be-studied-1.2737559
To have less of this: http://www.cbc.ca/news/canada/new-brunswick/n-b-fracking-protest-raised-fears-of-copycat-rallies-1.2738921
Any questions, call me.
xoxo,
Doreen
* Apologies to my Gentle Readers (of the non-governmental persuasion) for the skeezy Newsmax-esque ad headline. I'm fighting the urge to boil my laptop in bleach after typing that.