The basic premise starts with two people. Person A is given a fixed dollar amount (usually ten bones in the cited examples) to be split with the other person. There is no negotiation--Person A makes a take-it-or-leave-it offer for Person B. The catch is that if Person B refuses, each person receives zero.
The classical economics they teach you in high school and college would predict that even if Person A offered Person B one cent and kept the remaining $9.99 for her/himself, Person B would still have a penny more than s/he had before, and would therefore accept. Because something is always better than nothing, riiiight???
As it turns out, capital-R reality doesn't exist to fulfil the premises of classical economic thought any more than it does, say, story problems in Math. Because the ultimate result was that a low-ball offer basically meant that Person B had very little to lose, either. And, maybe it's just because the Puritans gained such an early toe-hold in the American psyche, but the impulse to punish high-handed greed is fairly strong, too. In practice, 50-50, 60-40, and even 70-30 splits had a fairly high likelihood of being accepted. But once a threshold of "unfairness" was crossed...not so much.
The metaphor to the current state of the U.S. economy (and political state) seems all-too-obvious...
- As banks sit on hundreds of billions of dollars of bailout-backed credit
- As corporations hoard even more than that in profits, waiting for someone else to create the jobs...and demand for their products.
- As pay is not so much a fraction as it is a logarithmic base of productivity
- As the cost of a college degree rises in tandem with offshoring and union-busting
- As pernicious unemployment and foreclosure rates undermine consumer confidence...and spending
- As we expect an entrepreneurial "creative class" to spontaneously emerge from generations taught to standardized tests
- As gerrymandering and astro-turfing polarize the electoral landscape
- As the concentration of wealth into a shrinking pool of bank accounts further tilts the political and legal table
If, en masse, the American worker/consumer walks away from the deal, it might actually be good on some levels. Among them decreasing personal debt and a mom-n-pop entrepreneurial boom, and maybe--just maybe--an increased focus on quality of life. But apart from that...boom. The pity is that those who play the role of Person A in this "game" they're playing will not walk away with nothing. At best, they'll be less-rich. Once again demonstrating how freakishly carefully-controlled lab results can mutate in the wild.